age of communication
global
organized by media
there has always been media
in the past centuries: media enabling us to communicate over high distances
world -> bigger & smaller at the same time
world-wide world
no longer constituted by direct action
gardening media
action, reaction
real-world problems have to be represented in the media
whoever controls the media controls everything
media -> western culture
no such thing as free media
As long as we can't download our iPhone, it's never free.
guerrilla communication -> war against media systems, reality created by them
media tries to constitute the status quo
    segregate people in classes
        working class
        networking class
        
        poor
        rich
        more or less rich
        
        class
        sex
        race
        birthplace
        
we have to attack ourselves, stop spreading information
work together
small but effective operations to attack an enemy who is much bigger, but a bit lame in terms of institutionalization

tactics taken from classical guerrilla warfare
g. doesn't want to defeat media (because impossible), try to interfere in the mainstream monologue
many people iterested, often advertisers
economic success not done by guerrilla communication
embedded journalism is a form of g.com
attacking normality, reality -> attacking structure -> social semiotics
what's represented/not, how/how not
changing cultural grammar
-> society rules
we have to hack into it and change it
good & evil are determined
bourgeouise moral: moral of the ruling elite
g. tries to understand the processes media comes up with frameworks
tries to introduce tiny symbolic transports
urges us to reconsider belief
media is forcing Gleichschaltung (alignment)
not conspiracy theories
complex structure of interacting systems
CIA doesn't control the world
information should be free
wikipedia -> about fucking each other up
free good <- does not exist
no freedom in open source
wide range of strategies
    mocking, mimikry of real media
another strategy: decoding information techniques & processes
publicity means expose yourself -> you can be attacked
can we control g.com acts?
We're still playing by the rules
strategy: not playing by the rules
certain form of sabotage
tinch of freedom
freedom of something that exists beyond the mere functionality it was created for
faking things
main things: representation, identity, alienation
make-believe
we need strategies that are immune to irony
(over)identification
affirmation
twist stuff
impersonation
deconstruct, strategically abuse dominant codes
bring stuff on map of global conciousness
versatile practise of cultural resistance
dadaists worked with the media the same way as other artists worked with e. g paint
Johannes Bader
art is just art
art is a special task, special place for special people
attacking the system is part of the system <- as with Goethe
g.com shows no respect
shift stuff to different contexts
detourenment - roaming through streets, take what you find, do something with it
Luther Blisset doen't exist
know how the code of media works